China is the most vibrant market in the world
The International Quality Lifestyle & Property Expo has been held at Pazhou, Guangzhou. It gathers exhibitors and quality projects from the United States, Canada, the UK, Australia, Singapore, Spain, Greece, Cyprus and more than 30 other countries and regions.
The 2025 edition attracted 31,500 visitors, with more than 80 media and business partners taking part over the three days. With their support, QLP consolidates its position as the leading professional overseas property platform in South China, reaching more than 500,000 potential Chinese overseas property buyers in Guangdong.
At the show you can walk through quality projects from Los Angeles to Vancouver, from Hong Kong to Malaysia, from Phuket to Singapore, from Melbourne to London, from Cyprus to Greece — and meet well-known property experts. QLP is not just another property exhibition: it is a platform for the concept of an international quality lifestyle, with immigration, education and finance institutions exhibiting alongside.
Who attends
QLP attracts Chinese overseas property buyers, owners, investors and business figures. Working closely with media and sponsors, the show delivers an audience that is already considering a purchase abroad.
Chinese buyer profile
- Owners of luxury homes, yachts and private aircraft
- Financial and business figures
- Chinese HNWIs who have emigrated or intend to
- Expatriates living in South China
- Companies and investors seeking overseas property
- Chinese real estate executives and CEOs
Attendance profile (past editions)
- Position: CEOs and owners 41%, senior management 48%
- Age: 35–44 46%, 25–34 21%, 55+ 24%
- Origin: Guangzhou 45%, Foshan 13%, Dongguan 12%, Shenzhen 10%
- Purpose: children's education 30%, lifestyle 20%, emigration 20%, investment 20%
The last edition opened with more than 200 industry guests, including chairmen of leading immigration and property firms and consular representatives in Guangzhou.
Showcase your properties to China's elite
Whether you are an agency, a brokerage or a developer, QLP is a platform to present your projects to Chinese buyers. Real estate professionals from China and abroad talk directly to visitors, with project showcases, investment seminars and media exposure running alongside.
Booth options
Raw space for your own design (subject to approval against the show build), or a ready-built standard booth with company name, walls, carpet, power socket, spotlights, reception desk, chairs, round table and drinking water.
Advertising and exposure
Official show directory (distributed to every guest), e-newsletter, website banners and listings, on-site backdrop, flyer distribution, video broadcast, gala dinner and seminar sponsorship. Official and associate sponsorships are limited and exclusive by category.
The committee also runs a business matching lounge with South China agencies to help exhibitors find local partners, and organises overseas property tours with portals, media and travel partners during the show.
Investment seminars and gala dinner
Investment seminars
Running across all three days, 10:00–12:00 and 14:00–17:00. Experts from Asia-Pacific, Europe and the Americas share the latest market trends and investment rules in their countries. Programme and speakers are published before the show.
Gala dinner
19:00–21:00, welcoming guests from around the world in a relaxed setting — an extra opportunity for exhibitors and clients to talk business.
What exhibitors say
“We achieved very good results: leads met at the show ended in the sale of five properties in Cyprus. We will exhibit again next year.”
Mr Zhao · New Hope Overseas Group
“We met many parents planning to buy property where their children will study — in London, Boston or San Francisco — and owners looking for investment property.”
William Wai · Premier Capital Group, Sales Director
“For us this was a very successful show. We not only met private investors but also found partners to develop business with. We look forward to the next edition.”
James · Simonds Group, Deputy GM Guangdong
“Our Netherlands project received ten purchase intentions within two hours of opening — far beyond expectations.”
Chen Jiaming · Midland Realty, Client Manager
“Not only can we sell our projects at the show, people from all over the world come here to talk, and we are able to build relationships with them.”
Peter Ling · Kozin Real Estate